You would
never guess by looking at her, but the beautifully radiant Irene Michaels just
turned 70!
As an
entertainment journalist, she continues to enjoy a successful career in the
industry, reporting from the red carpet for major events like the Academy
Awards, the Tonys, the Golden Globes and more.
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Irene
began her career as a dancer and model, eventually using her talent and
business expertise to open her own modeling agency, Show Time. As an actress,
she landed a recurring role on General Hospital in the 90s before deciding to
embark as producer creating her own work through her company Behind The Scene. In 2004 she created a
second production company, IMA
Contractors, which specializes in rehabbing vintage home in Chicago’s Gold
Coast.
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“If I
didn’t believe in this product line, I wouldn’t have developed it,” she tells
us from her home in Chicago. “It is the foundation of my skincare routine. The
deeply hydrating serum is a must for keeping skin balanced and comfortable. The
hyaluronic acid, a naturally occurring element, binds moisture to the collagen
fibers in your skin, which means your face is instantly moisturized without the
heavy texture of goopy lotions and creams. Use it after your cleansing routine
and before you put on any cosmetics. You’ll notice a difference immediately!”
Consumers
are giving the product 5-star reviews. It has also been showcased on the
television program, You & Me This Morning, in the Huffington Post and was
just recently featured as “magic in a bottle” in Life & Style Weekly Magazine, alongside the gorgeous Eva
Longoria.
“I am
especially excited that the serum comes as a roll-on. The stainless steel
roller is cool to the touch and allows for precise application so that no serum
is wasted. It is so much more convenient than a dropper or spray - especially
when you’re jet-setting all over the place. I already love mine, and I know you
will, too,” explains Irene.
Along
with the roll-on serum, the I On Youth Collection now includes a color
correcting cream, which blurs imperfections, reduces the appearance of age
spots, offsets wrinkles and brightens skin. It also serves as a protector
against UVA rays with a SPF 20.